About Whitetail Master Academy
Learn About Don Higgins and Whitetail Master Academy
About Our Team
With all of the misinformation available online concerning deer hunting and whitetail land management, Don Higgins saw a need for a website where serious deer hunters could get factual and cutting-edge information delivered in a high-quality format to help them take their success to a new level. It was also important that this information be controlled by a tight-knit group of serious deer hunters and not be subject to the whims of video-based websites who often oppose hunting. With this in mind, he teamed with long-time friends Bruce Carroll and Steve Shields who each bring much value to the team. Bruce has developed and worked on Dons websites for many years and Steve is one of the best video producers in the business. As a team they are committed to bringing you the best deer hunting content available anywhere.
My name is Steve Shields. I have led an interesting and fulfilling life with the unique pleasure to see things many haven’t, all with a camera in my hand. From being 11,000 feet up in the mountains to watching the sun rise over a sprawling landscape, I have experienced some amazing things.
I strive to take it all in and use it as a source of inspiration, not just for shooting videos but for inspiring emotion in others or moving them to take action. Creativity is “starting with nothing and ending up with something. Interpreting something you saw or experienced and processing it so it comes out different than how it went in.” – Henry Rollins
I love the challenges that come with being a creator. It can be something so simple, that is right in front of you and yet be the hardest thing to see. That is the beauty in the struggle that I love so much.
I have been fortunate to work with some amazing individuals over the years, but being able to work with Don and Bruce are at the top of my list. The passion that they both have for the amazing world of whitetails is unparalleled and I am extremely excited to be a part of this team.
Bruce fell in love with the outdoors at an early age, he started trapping and small game hunting when he was 6 years old. Growing up, no one in his family hunted deer, so when he turned 16 he started teaching himself how to deer hunt. During his first year deer hunting he harvested a doe with a shotgun. By the age of 18 he started to learn how to bow hunt and eventually that year, killed a spike buck with his compound bow and at that moment he was hooked on deer hunting forever.
Eventually bowhunting turned into his biggest passion and since he hasn’t missed a deer season in 38 years. He has had his own hunting show and has filmed for several other TV hunting shows in the past. But now, the process of planting acres of food plots, growing, and watching bucks grow up until they are mature is almost as rewarding to him as shooting a mature buck.
Bruce owns a marketing company, and is a SEO Specialist and Web Developer. He got introduced to Don at a trade show back in 2016 and they hit it off and quickly became friends. Years later, Don and him began talking about developing an online platform that Don could use to help educate deer hunters from all over the country. Don had the knowledge and integrity and Bruce had the ability to build the site but they didn’t have time to do all of the filming and editing. That’s where partnering up with Steve, an amazing video producer and editor, completed the team and has taken this project to a whole new level.